Tag: Mona Lisa

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The branding of Mona Lisa: a lesson for young artists

Mary Blume reports in the International Herald Tribune: “If, as Andr� Malraux said, museums do not simply exhibit masterpieces but create them, Sassoon adds that they need to be written about, publicized, to reach iconic status and in mid-19th-century France, more than anywhere else, men and women of letters wrote […]