ADVERTISING at Two Coats of Paint and Obituaries & Remembrances

Launched in 2007, Two Coats of Paint is a NYC-based project that includes a blogazine, a residency program, and a robust social media hub. With an emphasis on painting and contemporary art,?Two Coats?provides an engaged niche audience for arts organizations, galleries, and other members of the art community who advertise and?sponsor social media posts. In 2022, Two Coats of Paint started a new online publication, Obituaries & Remembrances, to publish obituaries and commemorate artists, curators, collectors, and others in the art world who have died. We welcome contributions from people in the community.

Two Coats of Paint is supported through advertising sponsorships and also generous reader contributions (fiscal sponsorship through Fractured Atlas–all donations are tax deductible). In 2014 and 2016, we received grants from the Creative Capital /Warhol Foundation Arts Writing Program in recognition of excellence. Two Coats has been selected as one of the top ten art websites by Time Out New York and featured in ArtSpace Magazine.

Advertising Formats:
Vertical ad (450h x 300w) Located in the sidebar.
Square ad (300h x 250w) Located n the sidebar.
Small ad (125h x 300w) Located in the sidebar.
Newsletter ads (all sizes above) Embed your ad directly in our email newsletter, which goes out to subscribers three times a week.
Instagram Posts and Stories


  • All ads include a link to your website
  • Prices start at $225 for 30 days (dates flexible)
  • Discounts are available for organizations?that buy space for?longer than three months.
  • We accept camera-ready ads but will also be happy to?design them for you.

Sponsored Content:
300 words, two images
Sponsored essays, like regular articles, appear within the content area and are distributed to all RSS Feed subscribers. Because they become part of the Two Coats of Paint searchable archive, sponsored essays are collaborative, carefully curated, and by invitation only. Please send a note expressing interest in supporting blog content in this manner.

Two Coats of Paint reserves the right to decline any advertisement. In the event of an error, we will rerun a corrected ad.

For more information about opportunities and ad rates  on Two Coats of Paint, please contact 

Sharon Butler 
Email:–please put ADVERTISING in subject area