ADVERTISING at Two Coats of Paint

Launched in 2007, Two Coats of Paint is a NYC-based project that includes a blogazine, a small residency program, and a robust social media hub. With an emphasis on painting and contemporary art, Two Coats provides an engaged niche audience for arts organizations, universities, art programs, galleries, artists, and other members of the art community. Rates start at $100.

Advertising Formats:

On Two Coats of Paint:

Vertical ad (450h x 300w) Located in the sidebar.
Square ad (250h x 300w) Located in the sidebar.
Small ad (125h x 300w) Located in the sidebar.

Newsletter ads (all sizes above) Embed your ad directly in our email newsletter, which goes out to subscribers twice a week.

Instagram Posts and Stories

Inclusion in the new Two Coats of Paint Conversations podcast.


  • All ads include a link to your website
  • Dates are always flexible.
  • Discounts are available for organizations that sign up for contracts of three months and longer.
  • We accept camera-ready ads but will also be happy to design them for you.

Sponsored Content:
300 words, two images
Sponsored essays, like regular articles, appear within the content area and are distributed to all RSS Feed subscribers. Because they become part of the Two Coats of Paint searchable archive, sponsored essays are collaborative, carefully curated, and by invitation only. Please send a note expressing interest in supporting blog content in this manner.

Two Coats of Paint is supported through advertising sponsorships and also generous reader contributions (fiscal sponsorship through Fractured Atlas–all donations are tax deductible). In 2014 and 2016, we received grants from the Creative Capital /Warhol Foundation Arts Writing Program in recognition of excellence. Two Coats has been selected as one of the top ten art websites by Time Out New York and featured in ArtSpace Magazine.

Two Coats of Paint reserves the right to decline any advertisement. In the event of an error, we will rerun a corrected ad.

For more information about opportunities and ad rates on Two Coats of Paint, please email us at — put ADVERTISING in subject area